55 COURSES / EIGHT AREAS / YOUR NEXT STEP

Find your next advantage.

Start with the foundations or go deeper into a skill that matters to you. F01 is available to existing account holders. Explore planned outlines for the other 54 courses; public account registration remains closed.

What would you like to learn?

Starting level

55 courses to explore · 1 available to account holders.

AI and building useful toolsBeginner

AI essentials: use it confidently and check its work

A checked AI-assisted task with a simple review checklist.

Planned modules

Models, apps and what AI can and cannot do
Choose a useful task and an appropriate tool
Write a clear brief with relevant context
Distinguish training, conversation and supplied sources
Verify answers, calculations and claims
Protect private information and set safe action boundaries

Start a businessBeginner

Find a business idea that fits your life

A one-page business idea and first test.

Course modules

Skills, time and money
Services, products and software
Who has the problem?
Compare ideas and choose a small test

Open F01 course

AdvertisingIntermediate

Meta Ads: Facebook and Instagram

A draft Meta campaign and review checklist.

Planned modules

Account structure and access
Campaigns, audiences and placements
Creative and conversion setup
Read results and plan the next test

AI and building useful toolsIntermediate

Create and edit images with AI

A coherent set of reviewed brand assets with provenance.

Planned modules

Write a clear brief and choose reference images
Understand image tools, model choice and cost
Generate, compare and refine useful compositions
Edit specific details and maintain brand consistency
Check rights, consent, misleading details and provenance
Export images for websites, social and advertising

AI and building useful toolsAdvanced

Build your own Jarvis-style assistant

A personal assistant for a few explicitly permitted tasks.

Planned modules

Choose a realistic assistant role
Connect a maintained knowledge library
Add memory with scope and deletion controls
Connect tools through explicit permissions
Build a clear interface with optional voice
Separate requested actions from scheduled work
Test failures, review logs and recover safely

Money and UK taxBeginner

Understand profit, cash and business numbers

A simple profit model and rolling cash forecast.

Planned modules

Sales versus profit versus bank balance
Costs, contribution and break-even
Payment timing, stock and cash forecasts
Choose useful weekly numbers

Start a businessBeginner

Check demand before spending money

A research summary and a demand-testing plan.

Planned modules

Customer and competitor research
Useful customer interviews
Test an offer without building everything
Evidence, assumptions and stop decisions

Start a businessBeginner

Create and price an offer people understand

A priced offer and simple profit worksheet.

Planned modules

Customer and promise
Scope, inclusions and exclusions
Costs, margins and break-even
Price experiments and clear proposals

Start a businessBeginner

Find your first customers

A prospecting plan, conversation script and follow-up tracker.

Planned modules

Choose one route to customers
Referrals, communities and appropriate outreach
Discovery calls and useful follow-up
Track objections and improve the offer

Start a businessBeginner

Set up a UK business properly

A setup checklist for the chosen business structure.

Planned modules

Sole trader versus limited company
Registration and director responsibilities
Banking, records and key dates
Contracts, insurance and professional help

Start a businessBeginner

Digital essentials for a business owner

An organised, secure starter workspace plan.

Planned modules

Files, folders, browsers and accounts
Business email, domains and websites
Passwords, MFA, backups and access
Software costs and sensible tool choices

Start a businessBeginner

Founder mindset: turn ambition into action

A realistic action plan and weekly reflection routine.

Planned modules

Choose goals grounded in your own priorities
Separate evidence from assumptions and comparison
Build consistent habits around limited time
Handle uncertainty, rejection and useful feedback
Make decisions, review progress and know when to change direction

AI and building useful toolsBeginner

Prompting for real work

A tested prompt pack for three everyday tasks.

Planned modules

Goal, context, examples and format
Research and writing workflows
Improve an answer through iteration
Reusable prompts and quality checks

AI and building useful toolsIntermediate

Run AI on your own computer

A local model setup and recorded quality/performance comparison.

Planned modules

Local versus cloud: what changes and what does not
Understand parameters, RAM, VRAM, storage and quantisation
Read model cards, formats, licences and download sources
Run a suitable model in LM Studio
Optional Ollama route and local API basics
Compare quality, speed and memory on supplied tasks
Troubleshoot failures and understand local privacy limits

AI and building useful toolsIntermediate

Build an assistant that uses your documents

A small document assistant with source-backed answers and a test pack.

Planned modules

Context, memory and retrieval explained
Prepare useful source documents
Retrieval, citations and freshness
Test missing answers and hostile instructions

AI and building useful toolsIntermediate

Automate a repetitive task

A repeatable workflow using fictional data and a recovery guide.

Planned modules

Map a process before automating
Triggers, actions, fields and API basics
Build one guided workflow in one selected tool
Errors, duplicate actions, logs and manual fallback

AI and building useful toolsIntermediate

Build an AI agent with sensible boundaries

A supervised assistant that completes one narrow task.

Planned modules

Understand fixed workflows versus agents
Choose one bounded job and success criteria
Tools, state, context and memory
Permissions, untrusted instructions and approvals
Retries, budget limits, logs and stopping conditions
Build and evaluate a supervised assistant

AI and building useful toolsBeginner

Coding essentials for AI-assisted builders

A small supplied program you can modify, test and restore.

Planned modules

Files, terminal and how a program runs
Variables, functions, JSON and APIs
Secrets, errors and debugging
Git, tests and recovering a change

AI and building useful toolsIntermediate

Build your first app with AI assistance

A working prototype with a test and recovery checklist.

Planned modules

Define the smallest useful app
Frontend, backend, data and Git basics
Build a guided prototype and inspect changes
Test, protect secrets and prepare a deployment

AI and building useful toolsIntermediate

Build a useful business dashboard

A dashboard built from supplied synthetic business data.

Planned modules

Choose decisions and useful metrics
Clean data and connect a sample source
Build understandable views and filters
Freshness, access, misleading charts and testing

AI and building useful toolsIntermediate

Create and edit videos with AI

A short original video with a storyboard, editing plan and rights checklist.

Planned modules

Plan the story, shots and intended audience
Choose text-to-video, image-to-video or editing workflows
Keep characters, products and style consistent
Combine footage, voice, captions, music and sound
Review rights, consent, claims and synthetic-media disclosure
Export, assess quality and manage generation costs

AI and building useful toolsIntermediate

Connect AI to your business apps

A tested integration using fictional data and a clear permission map.

Planned modules

Understand APIs, webhooks, connectors and MCP
Choose the smallest useful integration
Authentication, scopes, secrets and test environments
Read and structure data from a supplied source
Draft actions with explicit human approval
Handle rate limits, retries, duplicate actions and revoked access

AI and building useful toolsAdvanced

Make AI systems reliable

An evaluation and operating pack for an existing AI project.

Planned modules

Define useful quality and failure measures
Build ordinary, edge and adversarial test cases
Evaluate evidence, retrieval and tool actions
Measure cost, latency and data freshness
Monitor changes and diagnose failures
Release, roll back and reassess a model change

AI and building useful toolsIntermediate

Build visual workflows in ComfyUI

A documented visual workflow and a consistent set of sample outputs.

Planned modules

Understand nodes, models and how data moves
Install a supported setup and choose licensed assets
Build and explain a first image workflow
Control composition and use reference images
Edit, upscale and organise repeatable workflows
Troubleshoot memory, custom nodes and reproducibility

AI and building useful toolsAdvanced

Adapt a model to a specialist task

A small adaptation experiment with a justified go/no-go decision.

Planned modules

Compare prompting, retrieval and fine-tuning
Choose a narrow task and a useful baseline
Prepare licensed data and prevent evaluation leakage
Understand adapters, compute and resource limits
Run a bounded adaptation experiment
Compare quality, regressions, costs and rollback

AdvertisingBeginner

Paid advertising fundamentals

A justified first campaign plan, with no live spend required.

Planned modules

Offer, audience and channel fit
Clicks, leads, sales and contribution
Creative and landing-page match
Measurement plan, budget cap and stop rules

AdvertisingIntermediate

Google Search Ads

A draft search campaign and search-term decision exercise.

Planned modules

Search intent and account structure
Keywords, search terms and negatives
Ads and landing-page alignment
Conversion checks and query review

AdvertisingIntermediate

TikTok Ads

A draft TikTok campaign and creative test plan.

Planned modules

Platform fit and account essentials
Short-form creative and creator permissions
Campaign and measurement setup
Creative testing and performance review

AdvertisingIntermediate

Make better ad creative

A small campaign creative pack tied to explicit hypotheses.

Planned modules

Research customer language
Angles, hooks and substantiated claims
Write and storyboard variations
Fair tests and creative learning logs

AdvertisingIntermediate

Measure advertising without fooling yourself

A synthetic campaign report explaining what the data can and cannot show.

Planned modules

Conversions and consent requirements
Tracking, UTMs and event quality
Attribution, duplication and uncertainty
Contribution, experiments and decision reports

AdvertisingAdvanced

Google Shopping and Performance Max

A feed-readiness audit and draft shopping campaign plan.

Planned modules

Product feeds and catalogue quality
Merchant setup and commercial readiness
Shopping and automation choices
Feed errors, reporting limits and controlled tests

AdvertisingAdvanced

AI-assisted Meta Ads management

A supervised reporting-and-creative workflow with draft changes and an approval log.

Planned modules

Map a responsible account-management workflow
Connect read-only reporting through approved interfaces
Turn performance evidence into reviewed recommendations
Create and review AI-assisted briefs, images and video
Prepare campaign changes with budget and approval limits
Log actions, handle errors and recover safely
Evaluate performance without promising autonomous profit

Websites, content and customer retentionBeginner

Build a website that explains and sells your offer

A usable one-page website prototype.

Planned modules

Page purpose and customer journey
Copy, proof and accessible design
Build one landing page in one selected tool
Mobile, forms, speed and usability checks

Websites, content and customer retentionBeginner

Build your first Shopify store

A reviewable test store and launch checklist.

Planned modules

Store plan and product information
Collections, navigation and product pages
Payments, delivery and policies in test mode
End-to-end order and mobile checks

Websites, content and customer retentionIntermediate

Get found through search

A search-focused site audit and content plan.

Planned modules

Search intent and useful pages
Technical and on-page basics
Local search where relevant
Measure visibility and improve content

Websites, content and customer retentionIntermediate

Email marketing and keeping customers

A consent-aware email journey and draft message sequence.

Planned modules

Permission and list organisation
Welcome and useful follow-up journeys
Campaign planning and deliverability basics
Retention measures and improvement

Websites, content and customer retentionBeginner

Build an audience with useful content

A realistic content plan and three finished examples.

Planned modules

Audience and content purpose
Pick channels and useful themes
Create, repurpose and publish consistently
Measure qualified interest and learn

Money and UK taxBeginner

Bookkeeping without the confusion

A reconciled fictional month and accountant handover pack.

Planned modules

Invoices, receipts and categories
Bank reconciliation and records
Month-end checks, unpaid invoices and appropriate late-payment escalation
Work effectively with an accountant

Money and UK taxBeginner

How tax works in a UK limited company

An annotated tax map and obligations calendar for a fictional company.

Planned modules

Company money versus your money
Corporation Tax and accounting profit
VAT, payroll and personal tax overview
Tax calendar, records and professional review

Money and UK taxIntermediate

VAT made practical

A fictional VAT reconciliation and an accountant question list.

Planned modules

Registration, taxable turnover and scope
Output VAT, input VAT and invoices
Returns, records and appropriate scheme questions
Cross-border and unusual cases to escalate

Money and UK taxIntermediate

Pay yourself from a limited company

A comparison of payment routes with evidence and missing facts identified.

Planned modules

Director, shareholder and company money
Salary, dividends and available profits
Expenses, benefits and director loans
Personal tax and questions for your accountant

Money and UK taxIntermediate

Fund growth without running out of cash

A funding comparison and downside cash forecast.

Planned modules

Self-funding and working capital
Loans, grants and investment trade-offs
Forecasts, repayment stress tests and dilution
Prepare a funding case and decide whether to wait

Money and UK taxBeginner

Sole trader tax and Self Assessment

A fictional sole-trader record and tax-calendar pack.

Planned modules

Business records and taxable profit
Income Tax and National Insurance overview
Self Assessment, payments and calendar
VAT overlap and when to seek help

Money and UK taxAdvanced

Legal tax planning for business owners

An accountant-ready tax-planning brief, not a universal optimisation formula.

Planned modules

Allowable expenses and mixed use
Capital allowances, losses and eligible reliefs
Pensions, timing and cash consequences
Compare evidenced scenarios and spot avoidance schemes

Products, suppliers and logisticsBeginner

Find and check reliable suppliers

A supplier shortlist with evidence and unresolved risks.

Planned modules

Write a product specification
Find and compare candidates
Verify identity, capability and references
Order and assess samples safely

Products, suppliers and logisticsIntermediate

Negotiate a supply deal that makes sense

A comparable quote sheet and negotiation plan.

Planned modules

Compare like-for-like quotes
Minimum orders and payment terms
Quality standards, lead times and remedies
Landed cost, negotiation and written agreement brief

Products, suppliers and logisticsIntermediate

Import products into the UK

A fictional shipment checklist and landed-cost calculation.

Planned modules

Importer responsibilities and product rules
Commodity classification, origin and documentation
Freight terms, duties and import VAT
Clearance, delays and professional support

Products, suppliers and logisticsBeginner

Deliver orders and handle returns

An order-and-returns operating playbook.

Planned modules

Order-to-dispatch process
Packaging, carrier and tracking choices
Lost parcels, returns, refunds and disputes
Customer updates and service quality

Products, suppliers and logisticsIntermediate

Manage stock and choose fulfilment partners

A stock plan and fulfilment-provider comparison.

Planned modules

Stock records and demand uncertainty
Reorder levels and cash tied up
Self-fulfilment versus a 3PL
Freight, pallets, service levels and contingency

Coaching and service businessesBeginner

Design a coaching or service offer

A clearly bounded service offer and capacity model.

Planned modules

Your competence and client problem
Scope, format and realistic outcomes
Pricing for delivery time and capacity
Test demand and qualify suitable clients

Coaching and service businessesIntermediate

Onboard clients and deliver consistently

A fictional client onboarding and delivery pack.

Planned modules

Scope, agreement, deposits, payment milestones and onboarding
Sessions, milestones and communication
Client data, progress and boundaries
Complaints, referrals and ending well

Coaching and service businessesAdvanced

Grow from one-to-one work to groups

A group-service pilot with capacity and quality checks.

Planned modules

When the service is repeatable
Group design and fair expectations
Capacity, support and delegated delivery
Retention and quality before further growth

Run and protect the businessIntermediate

Build simple business systems and SOPs

A usable SOP and tested handover for one process.

Planned modules

Map recurring work
Write checklists people can follow
Ownership, exceptions and quality checks
Weekly review: improve one process before automating it

Run and protect the businessIntermediate

Make your first hire or work with freelancers

A role brief, cost model and onboarding checklist.

Planned modules

What to delegate and affordability
Worker status and engagement options
Hiring, onboarding, payroll and access
Management, feedback and ending access

Run and protect the businessBeginner

Protect business accounts, data and continuity

A security and recovery checklist tested on a fictional incident.

Planned modules

Account security and least privilege
Customer data and responsible tool use
Backups, recovery and supplier dependence
Scams and incident response practice

F01 is available to existing account holders. Other outlines are in development; public account registration remains closed.

Find your next advantage.

Course catalogue

AI essentials: use it confidently and check its work

Find a business idea that fits your life

Meta Ads: Facebook and Instagram

Create and edit images with AI

Build your own Jarvis-style assistant

Understand profit, cash and business numbers

Check demand before spending money

Create and price an offer people understand

Find your first customers

Set up a UK business properly

Digital essentials for a business owner

Founder mindset: turn ambition into action

Prompting for real work

Run AI on your own computer

Build an assistant that uses your documents

Automate a repetitive task

Build an AI agent with sensible boundaries

Coding essentials for AI-assisted builders

Build your first app with AI assistance

Build a useful business dashboard

Create and edit videos with AI

Connect AI to your business apps

Make AI systems reliable

Build visual workflows in ComfyUI

Adapt a model to a specialist task

Paid advertising fundamentals

Google Search Ads

TikTok Ads

Make better ad creative

Measure advertising without fooling yourself

Google Shopping and Performance Max

AI-assisted Meta Ads management

Build a website that explains and sells your offer

Build your first Shopify store

Get found through search

Email marketing and keeping customers

Build an audience with useful content

Bookkeeping without the confusion

How tax works in a UK limited company

VAT made practical

Pay yourself from a limited company

Fund growth without running out of cash

Sole trader tax and Self Assessment

Legal tax planning for business owners

Find and check reliable suppliers

Negotiate a supply deal that makes sense

Import products into the UK

Deliver orders and handle returns

Manage stock and choose fulfilment partners

Design a coaching or service offer

Onboard clients and deliver consistently

Grow from one-to-one work to groups

Build simple business systems and SOPs

Make your first hire or work with freelancers

Protect business accounts, data and continuity

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